Other than a current "Buzz Word" Big data is pretty much as it sounds, information on a large scale. But big
is relative, what is big to a mouse is well, maybe not so big to an elephant. Some organisations may find a couple
of, hundred gigabytes of data presents management problems, others may not reach that point till several
hundred terabytes of data.
So, it isn't so much the size that is important, but the management.
Collecting big data is only one part of the issue, being able to store it, utilise and access it are others, and data is a bit like fish, has a horrible habit of going off quickly, so it needs to be preserved in some form and maintained to be truly useful. And this, for many organisations, is a problem, they can not exploit their data for maximum strategic advantage because they lack the correct tools.
So where does big data come from? In short, Digital Devices. Every time someone sends a text, email, makes a mobile call or uses their digital device in any way, it generates data, lots of it, and, despite global laws on personal info, this data tells us a huge amount about the user. It this that helps you understand and build closer relationships with your customers. And the best thing is this all happens in "Real Time," this way you can provide goods, services suited to your customer, what, how and when they need, no guesswork. Paradoxically, big data enables you to make tiny actions.
You want to know more? Want to talk with us about making big data work for you?
Sure. We are passionate about digital data and love to share, just use the contact form, bottom left.
Basically, content marketing is communicating with your customers and prospects without selling. So, instead of talking about your product, you help your buyer learn more about it. By making your customers more knowledgeable you inspire trust and loyalty to your brand. This is the essence of a great SNS campaign, create an environment where your customers have "ownership" of your brand.
We provide workshops to help you and your key staff understand and use Digital Marketing in China more effectively.
We also provide a coaching or mentoring service plus Angel Marketing to get you started on the road to success and smooth out the bumps. Contact us now for details about YOUR business.
So do we,.... it can! ..... It should!
If you don't develop the value of your Digital campaign,.....
what can you expect? [HINT: press the green i]