• Web Presence Alliance

      Established in 2004 and legally registered with the Beijing Companies Office, Activ is a provider of Digital Marketing support services for SME's wishing to grow their business in China and connect positively with Chinese Consumers. With a Data Driven Inbound philosophy we specialise in the development of bespoke Digital Marketing solutions tailored to meet the specific business needs of our clients delivering higher perfomance results across a broad spectrum of industries.

      We use device generated Business Intelligence to create niche profiles of people who are interested in your product or service to develop effective marketing campaigns with highly personalised content that is educational, informative, interesting and intensely relevant to the people who receive them creating a powerfully passionate online China digital presence. By reaching directly to people who need or want your service you create a stronger bond and deeper relationship leading to increased Brand loyalty and ROI.

      For a free, confidential and obligation free chat or analysis of how we can make data Data Driven Inbound work for you, please contact us.
    • This is what we do for you
        • Integrated Content
        • China Social Media
        • Web Development
        • APP
        • Mobile Marketing
        • Baidu SEO - SEM
        • Video Media PR
    • Understand Consumers Better

      Data Based Consumer Insights Dive all Marketing and Operational Functions

      Improve Customer Communication

      Provide Customers Relevant, Meaningful, Personalised Content.

      Build Customer Loyalty

      Win the Battle for Customers Hearts and Grow Your China Sales

      Dawn of a new Era: Data Driven China Content Marketing, Baidu SEO SEM, China Social Media and Mobile.

      A Collaborative Team to Unleash the Potential of your China Marketing, make a Powerful Digital Presence an Affordable Reality for your Business to Connect Positively with Chinese Consumers

      Data Driven Marketing

      Digital Intelligence is the collection and in-depth analysis of digital data from mobile devices giving valuable insight into how consumers, relate to brands and products, how they interact with various social media and what their real needs are. Use data to understand your customers, not marketing efforts. please....

      China Closed Loop Marketing [CLM]

      With CLM, when fans notice a company is listening to what they say, what they want, it strengthens their loyalty to that brand. This closer relationship then helps you learn more about the them, improving your service, product, advertising...it goes on and on, and.. LOOPS! CML can also be used to improve internal communication between sales and marketing.please....

      Inbound Marketing

      Inbound marketing focuses on quality content, to draw or pull people to your product as it is something in which they are already interested and need. Brands use Digital Intelligence to build a profile of visitors and, based on that profile, provide meaningful, relevant marketing content they know the consumer is searching for. please....

      Our goal is simple:

      To unleash the potential of the Internet by making the power of Data Driven Inbound Marketing an affordable reality for your business.

      We use mobile data, China Social Media to help you understand your Chinese consumers better, and a range of digital tools to develop inbound marketing campaigns which build closer consumer relationships by providing them with marketing material you know they want.

      AWP contains skills in; Digital Strategy, Social Media Management, Chinese Language Content Copy Writing, Photo - Video Production and PR, Web and APP Development, Baidu SEO and SEM.

      Our Monthly Edumercial Newsletter

      A low tech, low brow, low key update on things of interest re China Digital Marketing. No push marketing

      Title Ms | Mrs | Mr

      Language English | 中国

      Format html | text | mobile

      Integrated Marketing

      Our philosophy is that data, social, CLM, SEO, SEM, and inbound work together revolving around your customers.

      We provide an holistic, integrated approach to Digital marketing in China. But to be really effective your1arketing should be driven from the consumers perspective.

      / This is what we mean by Integrated Marketing.

      China Social Media Marketing

      For Social Media Marketing to be effective, is just opening a blog or signing up to WeiXin or Youku enough? Of course not! Yet this is what many brands do. To be effective it needs to be data driven, then you can exploit the data to maximise your customer engagement, otherwise it is just a pretty page with no depth and not much use. please....

      China Mobile Marketing

      China has over 500 million Internet users and is digitally well connected with users from the big cities and smaller rural farming villages, 80% of whom use a mobile device to connect. A combination of aggressive push advertising and public distrust over many products has driven the demand for mobile marketing. For an obligation free quote or discussion about your product, please call us: 186-1176-5649

      Internet Interface

      Today, a website is expected to be user friendly, multifunctional, multi device capable, look as good on smart phones as on a wall LED screen. It needs to E-SELL, E-INFORM, E-DUCATE, E-NTERTAIN, REDIRECT as well as integrate with other aspects of Digital Marketing such as SOCIAL and CONTENT. It SHOULD load quickly and be well organised. And to think, some people call it:"just a website!" please....

      APP [Development and Management]

      We could have listed APP with Internet Interface but in China APP [or APPS] work a little differently. Chinese do not like paying for APP so it is unlikely you can make money directly. You need good management to earn from ads. There are also certain issues with copies and software to circumvent the download stores system, so again, our professional management will save you time and money.please....

      Web Optimisation: for Baidu

      Apart from the things opposite, your Internet Interface needs to be found by search engines and shown to potential clients seeking your product. There was once a time when SEO was a dirty word, but thanks to "Content Marketing" and very clever search engines, it is gaining respectability as Web Presence Optimisation. In China Baidu is King and some things need to be done differently if you are to survive. please....

      Search Engine Marketing [SEM ]

      China Digital is a crowded arena, even with the best website and professional SEO there is an awful lot of competition on the Chinese Internet. SEO is a long term investment, SEM more "Instant," similar to Adwords, but, with a Chinese twist. It is more than just language difference, Baidu, like Chinese consumers, think differently so you need help from people who can get best value for your click money. For a free estimate, call us: 186-1176-5649

      Digital Video PR

      There are times when words or photographs, no matter how brilliant are just not enough.

      From a micro movie to a documentary, a formal corporate video or a product launch, video PR can reach out and say much more than many other medium.

      To talk about making your Brand or product the star, give us a call now,186-1176-5649 for a open chat, or take a look at some samples here

      China Tourist Marketing

      A growing number of Chinese tourists are not satisfied with simply taking photos in front of landmarks or shopping for luxury goods.

      Many prefer in-depth travel packages to spend several days in one place exploring, visit the museums and gain greater knowledge about its history.

      There is now a trend away from "novelty"" travel to "value" based tourism, Chinese Tourists are now aware, experienced and demand higher quality and value for money.

      Marketing to Chinese Consumers

      Jan 2014, China has 618+ million Internet users, an increase of about 9% from 2012, some 4 hundred million Chinese use smart phones, about 80% of total web users.

      28 million Chinese no longer microblogg, the first-ever dip in numbers on the back of demand for mobile instant messaging apps such as WeChat, the country's top Weibo apps lost nearly 6 million users in 2013. The Chinese online community may be losing interest in microblogs, but it is spending more money shopping on the Internet. please....

      Automobile Marketing in China

      In 10 years the growth of car ownership in China has been phenominal, creating a sub set of environmental and social issues as well as driving central government to implement policies to try to curb growth.

      Today the Chinese motor enthusiast is better educated in so far as the different brands are concerned and no longer blindly accept that a foreign badged marque is superior. However, despite the new car handbook, many Chinese drivers are not as familiar with DIY maintenance as their western counterparts. Car brand now need to move towards.. please....

      A Brief Portfolio

      A selection of the wonderful people who we have worked with since 2004

      image of Beijing from airThe background image for this page is courtesy of Jason Jang. See more of his stunning images here.
      chart of brands that measure social mediaSupporting role in implementation of national media PR strategy for Midea brand range of small home appliances.
      chart of brands that measure social mediaMulti channel nation wide marketing campaign to assert KBoxing as China's leading men's jacket brand
      chart of brands that measure social mediaMarket research and media release:ascertain popularity of 4wd utility vehicles in mainstream China auto market
      chart of brands that measure social mediaA short, intensive market research to test the viability of AVG launching in China
      chart of brands that measure social mediaResearch and analysis of prevailing government policies re the China prosthesis market
      chart of brands that measure social mediaCompetitor and market research project relating to China shredder market
      chart of brands that measure social mediaSupporting role in release of new model, Bora, CC and Magatan, Data Driven, Interactive Social Media centered.
      chart of brands that measure social mediaYanjun Auto: Corporate website plus 6 mini site make over. Brief was to create a site that reflects their luxury car image
      chart of brands that measure social mediaAny Where Style, an intensive WEIXIN campaign aimed at increasing awareness and fan base. Involving Video production and WEIXIN management
      chart of brands that measure social mediaMakeover for Chinese website to international standards, included translation, key word analysis and SEO
      chart of brands that measure social mediaProviding TENCENT with digital marketing for series 3: Voice of China, via Douban promotion and management