Many businesses in China find they have a strong VIRTUAL customer base but not REAL sales yet ON LINE 2 OFF LINE requires a bigger investment in time, experienced staff and hi-tech eqipment.
Outsourcing Digital Marketing in China is a more efficient, productive cost and time effective alternative to in house.
Evaluated long term over the duration of a Digital campaign, savings in time and increased sales are measurable.
Consider the complexity of I-WOM, of O2O, of LBS, software needed, shortage of skilled people, their salary expectation; it makes economic sense to outsource.
Digital Marketing, especially Weibo demands a dedicated team of professionals.
Even large multi nationals outsource their Digital marketing to specialised studios in China
Many companies lack real information about Digital Marketing in China, this site aims to clarify, explain and hopefully enlighten. We welcome your feedback
Please CONTACT us now for free advice.
China Social Media Differences |
China Social Media Development |
China Social Media Advantages
China Social Media Challenges |
Why use Digital Marketing in China? |
Active Digital Services
Chinese social media, especially Weibo is well placed as a business tool, but is far more potent than Twitter, for various reasons relating to Chinese culture and political landscape.
Mobile user and on line shopping stats and projections for China present a radically different picture to that in the west.
When heavy weight clients BMW and VW in China start to change direction and invest more in mobile and E-marketing you can be sure they see a new trend developing.
China is, without doubt, the world's hottest and most desired market, also the most dangerous, confusing and misunderstood, success or failure are often quite spectacular.
Many Western companies don't really understand the Chinese way of marketing, the Chinese consumer landscape and lack finance, information or reliable, trustworthy contacts.
Many also follow the same practice as they did with Twitter, hire a part timer to write the odd blog article and occasional tweet. Frankly they are wasting their time.
They would be better of saving their resources, investing in some paper and glue and pasting up notices on lamp posts.
There is unfortunately a huge amount of misleading, false or outdated in formation out there, even at government level, so for many small businesses it is a very confusing situation and not an easy choice to make.
Total Digital strategy
Social Media Strategy /Operation; Weibo, Renren, LBS, BBS, Blogs.
Interactive Marketing
I-WOM Monitoring
Market and Competitor Analysis,
App Design
APP Development
App Advertising
European Style Web Design [Official, Mini, Campaign, SNS]
SEO, SEM, search engine submission
Web master Services,
Fast Hosting via our servers in UK, Europe US and Singapore
Logo, Banners, Art work
Copy Writing,
It has long been the considered wisdom that as a business grew it developed its own "staff" departments to handle services that were originally sourced out.
To some extend this is still true, as in HR, but more companies today are looking at becoming leaner and reverting back to using specialist service providers.
In fact for some time companies have used recruiters to "narrow" the field when filling vacancies and corporate headhunters for senior positions where sensitivity is important.
This is especially true in China Digital marketing, or I-WOM where large multinationals are using specialist, professional, dedicated studios like Active Digital to support their traditional marketing team.
Both situations are similar.
Cross training works well in certain conditions, but in today's fast moving, hi tech business world some aspects demand specialised experts.
The choices are either expand your staff departments or outsource.
Increasing your marketing department by hiring specialists in I-WOM could double or even triple the size of the original marketing team, with a corresponding increase in payroll size.
Apart from salary, there is the not so obvious added costs of finding space, desks, plus an "investment" in specialised equipment and software, plus the ongoing costs of keeping it updated.
Digital marketing, especially in China is constantly evolving and unless you are on the cutting edge you might as well not be there at all.
None knows your business as well as your staff, by outsourcing you leave them free to focus on what they know and do best while specialist studios provide the leverage of experienced, professional, dedicated experts, equipment and software.
The rules of the game have changed, China Social Media, especially Weibo is now the number one marketing tool in China.
Outsourcing with Active Digital helps you build a personal relationship with your customers so you can serve them better, meet their needs in real time, saving you time and payroll expense.
Outsourcing your China Digital marketing to Active Digital it is a more timely, cost effective solution. As a dedicated China Digital Studio only spcialise in I-WOM
Digital marketing is the hottest medium in China, Weibo the most potent but many companies do not know how to use it effectively, you can't compete if you just hire a part timer as your Digital Manager.
Outsourcing Digital Marketing in China is a more efficient, productive cost and time effective alternative.
Digital Marketing in China is confusing and messy, there is a lot of misinformation and many businesses, wary of China's reputation are skeptical and reluctant to trust much.
We understand this so have tired to give a clearer picture of Digital marketing in China with these articles. If you find them useful, please share them via your favourite site so we can spread the word. We welcome enquiries or requests for more information and are happy to present a business introduction to you and your China team, which may help you to understand what is involved in China Social Media Marketing.