Your advertising dollar is more productive because it targets your customers precisely, unlike most other types where 1% of readers [if you are lucky] are your target.

In simple terms, every time you use your digital phone or tablet it transmits data, {BIG DATA} if you have a social media account, or shop on line, it transmits more data. We use this data to build a "digital picture" of what users do, where they went, what they like so you can better understand your visitors and provide them with what they need and want, when and how they want it. Think of it as your personal, managed analytics.

For example, we isolate coffee drinkers from the social media SNS accounts, then refine it into gender, age, location, education, hobbies interests, occupation. Then coffee shops know where to best put their marketing material. It if your business was associated with coffee you can reach those and only those targets. More cost effective.

Of course, this is fine, but you still need to get those "virtual" visitors to spend money.
By developing an APP we can not only target your customers, but when ever they are in range of a coffee shop they get a message on their phone telling them that the coffee shop is 100 metres ahead and if they come into day and show this message they will get a free cake with their coffee
So we help you tie the virtual word with the real world and make your cash register ring.

Making Marketing Valuable

What is the value in Digital Marketing?
The biggest value is behind the campaign: your traffic quality, ROI, potential customer and business opportunities.

We help you follow your traffic data flow, compile a predictable pattern of visitors actions and behaviour so you can develop a marketing strategy with real time insights. Now you can understand your fans like never before, we segment their reactions to your digital campaign and gauge how fully and closely they engaged and related to your brand, all in REAL TIME. Real time data for right time decisions, this is Digital intelligence, making marketing valuable.

We can segment data geographically: are most of your followers in 2nd, 3rd tier provinces; how do they interact; mobile PC? Where is your advertising dollar working best, where is it wasted? We tabulate results to suit you, your data how and when you want it.

Do you know how your brand is rated in relation to your digital campaign? Or how many people are talking about your brand? We do. We can tell what you want to know, maybe what you don't want to know but should. If your fans think your brand sucks, we can tell you why, what they read, birthday, hobbies, interests, where they came from before they visited you..... where they went after and if they purchased.

Compare various campaigns to see which options work best, against your own benchmarks or.... competitors. What strategies are THEY using, where can you improve?
Now you can plan your campaign far more effectively, aim your marketing dollars with surgical precision exactly where your customers and fans are, exactly when, how and where they want it.

Knowing your enemy and your customers is power;
knowing yourself is real power.

APP Development, Management

Got a hot APP and thinking of launching it in China?

Maybe you should chat with us first, things work a little differently here than most countries.
OK, so the method is the same wherever you are, two big platforms; Apple Store and Google Store, when you finish your app, just submit it, wait for approval, bingo, online.

But, you want it to be downloaded, right? And so it has to RANK, has to be highly visible, easily found, it needs to be promoted, that is the key point, otherwise it is just dead.
Now, a few point to note:

Chinese don't pay, they like free, so you need in-app advertising to make money. Some stats:

US ranks #1 for downloads, av cost = 0.28
China ranks #2, av cost = 0.03 , income ranking=#8

China App promotion is very different from overseas, there are more copies in China so harder to promote here. Eg: one app launching overseas costs 80,000 rmb / 6 months, China costs many times that.

Consequently, more competitors and complexity here means research and analysis of users and competitors' is vital; who, how, where, when,.........

Lastly, generally the rule of law is respected out of China so the marketing process flows honestly and fairly, a great APP gains great position. But in China there is a myriad of software to circumvent the download stores system, meaning your original great APP is easily trounced by a less than average copy.

So before your vision becomes blurred with 1.4 billion people, give us a call and ask us to do some pre APP research for you, it might just save you a lot of heartache, not to mention money.