Beijing based, CUSTOMER FOCUSSED, IN BOUND marketing company built on Relationship and Content Marketing using Digital Intelligence to help brands produce content that their customers welcome and value.
Our experience is that many brands, large and small do not really exploit Digital, especially the Social Networks, to their fullest. A quick look at a selection of FACEBOOK pages bears this out.
Successful marketing in China today is customer centered. DIGITAL INTELLIGENCE provides insight into customers needs and wants, SOCIAL delvers this via targeted CONTENT. This is what me mean by an INTEGRATED approach.
We believe the client is always right, but it is our responsibility to share our knowledge with them to empower them to make the best decision that they can.
Our philosophy is that that all components of Digital Marketing work together revolving around your customers. We provide an holistic, integrated approach to Digital marketing in China. We lead in the believe that if what we say or do is interesting, relative and honest, others will follow us through the wall into digital enlightenment.
What if you viewed social as an integral, holistic part of your Digital Marketing?
And what if you turned the focus to centre on CUSTOMERS rather than sales?
And what if you used DATA Intelligence [used to be called research and analysis!] to identify and pinpoint your customers needs, wants and habits?
This then becomes VALUABLE to them, they welcome your message, look forward to it rather than screen it out. And isn't THAT valuable to you?
And, finally, what if you used that information to deliver CONTENT that was honest, relevant and tailored to customer's needs, wants or problems?
Now your marketing becomes precision targeted, no more shooting blind or wasted budget, every shot in your Digital Campaign finds it's mark.
So, could we not then say that by growing our customers, gaining their loyalty our sales will increase?
In a traditional thinking, SALES based organisation with marketing headed by a sales manager whose idea of social is a round of golf followed by a "deal" over a beer or 3 at the clubhouse, this is difficult to contemplate. Of course, it takes longer to achieve. Even a mediocre sales manager can and often does, generate an increase in sales this month, but what about next, and the months after? It becomes like a habit that consumes more and more, often in advertising, to support it.
To function well, Digital in China needs an integrated, holistic approach. Too many brands focus on Social Media as a "stand alone"marketing tool. In other words it pretty much becomes another advertising vehicle to push a broad range of products. Although some do "interact" with their followers with follow up comments they are not really building relationships and developing targeted content.
Of course Social Media is a vital marketing tool in China but is NOT the magic bullet, and not by itself nor is it the starting point. It is the vehicle for interaction, not the interaction itself.
SOCIAL does not build relationships, customer loyalty or increase sales, CONTENT does, content that is developed from intelligence and is what the customer wants to read.
An integrated customer centric approach draws customers to your product.
We use Digital Intelligence to understand your Chinese customers better so you can serve them better than your competition. May we suggest you consider developing your China Digital campaign from Digital Intelligence in tandem with your social media, and content? Oh by the way, is Social Media more than just a Twitter et al account.
Digital Intelligence forms the foundation of everything we do. It powers Mobile Marketing and Social Media marketing. Without Digital Intelligence the rest of your marketing campaign does not function as well as it could and you miss opportunities.
CLM is powered by Digital Intelligence and drives our marketing. It enables you to take what you learn from DI and apply across your business, so not only does your CONTENT reflect customers wants but your entire organisation is in the loop.
Ideally, Mobile Marketing delivers relevant, interesting and useful content direct to a users digital device..
However the reality often is..... SPAM, which brings us back to our core philosophy.
Social Media is a very broad concept .
We believe it covers all the social channels, not just Twitter, Linked-in or Weibo. But "SOCIAL" in any form, is still just the container or vehicle, it is CONTENT supported from DATA that drives your marketing.
The web is dead, long live the web. The web has undergone change in the past few years but is still the base of internet linking points of different marketing sectors, and helps show where the traffic is from and going to, which is part of customer in-bounding.
We began back in 2003 with 1 UK guy's idea to provide a marketing language service for local businesses. It met with limited success. Today, Activ Hub is a nice mix of digital experts blending the skills, expertise and experience of seasoned, pro digital marketers, with young, digitally aware China Social Media experts and creative, intelligent IT people.
We work together as a close team with you, as an extension of your own marketing, because, at the end of the day it is not where we are or what we do that makes us great, it is the people who do it for us, and the people who we do it for; you, our customers.
You could say we are "Customer Centred" in our outlook, from your customers, to you as ours.
We are BIG on empowerment, we produce a lot of resources to help firms navigate the oft treacherous oceans of "Doing Business in China."
From our website, which is largely informative, to our blog or our Edumecercial [a monthly E-news letter] our goal is to educate and inform so you can make better decisions. We are not here to scam or hard sell.
We hope that by reading what we have to say you will understand the importance of Customer centred Digital marketing in China under your own terms and agree that maybe we are the ones to make it happen.
In case you missed it, that was our CTA, our shameless self promotion, sales pitch! We also hope that you will share YOUR experiences tips or suggestions or raise questions, suggestions so that everyone can grow together.. .........................>>>