Digital Intelligence is the collection and in-depth analysis of digital data from mobile devices giving valuable insight into how consumers, relate to brands and products, how they interact with various social media and what their real needs are. In other words, we are listening to what you customers want and need and help you satisfy their needs.
Inbound marketing is a marketing strategy with a focus on quality content, to draw or pull people to your product as it is something in which they are already interested and need. Brands use Digital Intelligence to build a profile of visitors and, based on that profile, provide meaningful, relevant marketing content they know the consumer is searching for.
A growing number of Chinese tourists are not satisfied with simply taking photos in front of the landmarks and shopping for luxury goods. Many prefer in-depth travel packages to spend several days in one place to explore the city, visit the museums and gain greater knowledge about its history.
Jan 2014, China has 618+ million Internet users, an increase of about 9% from 2012, some 4 hundred million Chinese use smart phones, about 80% of total web users.
28 million Chinese no longer microblogg, the first-ever dip in numbers on the back of demand for mobile instant messaging apps such as WeChat, the country's top Weibo apps lost nearly 6 million users in 2013. The Chinese online community may be losing interest in microblogs, but it is spending more money shopping on the Internet.
Our philosophy is that data, social, CLM, SEO, SEM, and inbound work together revolving around your customers. We provide an holistic, integrated approach to Digital marketing in China. We lead in the believe that if what we say or do is interesting, relative and honest, others will follow us through the wall into digital enlightenment.
With CLM, when fans notice a company is listening to what they say, what they want, it strengthens their loyalty to that brand. This closer relationship then helps you learn more about the them, improving your service, product, advertising...it goes on and on, and.. LOOPS!
Social Media: different things to different people. For Social Media Marketing to be effective, is just opening a blog or signing up to WeiXin or Youku enough? Of course not! Yet this is what many brands do. To be effective it needs to be data driven, then you can exploit the data to maximise your customer engagement, otherwise it is just a pretty page with no depth and not much use.
Today, a website is expected to be user friendly, multifunctional, multi device capable, look as good on smart phones as on a wall LED screen. It needs to E-SELL, E-INFORM, E-DUCATE, E-NTERTAIN, REDIRECT as well as integrate with other aspects of Digital Marketing such as SOCIAL and CONTENT. It SHOULD load quickly and be well organised. And to think, some people call it:"just a website!"
We could have listed APP with Internet Interface but in China APP [or APPS] work a little differently. For starters, Chinese do not like paying for APP so it is very unlikely you can make money directly from it. You need good management to earn from ads. There are also certain issues with copies and software to circumvent the download stores system, so again, our professional management will save you time and money.
Apart from the things opposite, your Internet Interface needs to be found by search engines and shown to potential clients seeking your product. There was once a time when SEO was a dirty word, but thanks to "Content Marketing" and very clever search engines, it is gaining respectability as Web Presence Optimisation. In China Baidu is King and some things need to be done differently if you are to survive.
China Digital is a crowded arena, even with the best website and professional SEO there is an awful lot of competition on the Chinese Internet. SEO is a long term investment, SEM more "Instant," similar to Adwords, but, with a Chinese twist. It is more than just language difference, Baidu, like Chinese consumers, think differently so you need help from people who can get best value for your click money. For a free estimate, call us: # 86-186-1176-5649
WP-Activ is a Data Driven, In-bound Digital Marketing Company. A Consortium of experts with many years of industry experience in their chosen field fusing the skills, talent and disciplines of International and Chinese professionals bound by a common aim: the success of our clients by providing full service, integrated Digital Intelligence Marketing. [DIM]
A selection of the wonderful people who we have worked with since 2004