“You can't be in business today using yesterdays tools and still hope to be in business tomorrow. [unknown]”
China Media and Press
Media in China is a marketers dream, or nightmare depending on how well connected you are or how much Quanxi you have. In just a few years China has exploded with marketing opportunities spawning a plethora of media companies in its wake.
It's no longer just a matter of finding the right media mix for your China marketing, you also need to find the right people at the right time in the right places.
Unlike some western countries, press releasing in China is more than just providing relevant info to the journalist. While it is, [relatively,] easy to place paid ads in the China press, news items or press releases require that she or he needs a reason or some incentive to help you.
WP has excellent PR with major TV, radio and press throughout China, we can orchestrate a China wide media release campaign covering both national and provincial levels.
We will arrange media coverage for any event or promotion you wish to run in China.
Opportunities for media exposure in China run the gamut from roadside hoardings, bus shelter adverts, in car or taxi, elevator lobby screens to SMS messaging and a very popular media in China, the blog. Pretty much if you can do it in your country, we can do it in China.
The media battle in China is intense, hot and competitive and if not well managed can end up working opposite to expectations. We all know different cultures think differently and marketing that worked in Europe or even Japan may not work in China. We will take your written idea, re-work and translate into a Chinese article ready for media releasing or posting according to your plan.
