Successful China Social Media Marketing solutions with a simple, efficient one step, one stop service that brings together the 3 most critical aspects of on line business under one central I Web System.
Our "I-Web System" includes Web Design [ Official Site, Mini Site, or campaign site] SNS Pages, SEO, SEM, and Internet Hosting
E-marketing System provides I-WOM Operation, SNS, [Esp Weibo, Renren and LBS] BBS, Blogs.
We also provide I-WOM Monitoring, E-Campaign Planning and Management [interactive marketing], E-Marketing China Solutions, Mobile Marketing, App Design and App Advertising.
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Digital Marketing is INTERACTIVE, vibrant, effective, no longer cold, sterile and impersonalActive Digital: China E-marketing Services
WPBeijing has been around since 2003 , we evolved from a research and analysis studio so it was natural we moved into the Digital Age.
Our philosophy is an holistic, balanced approach to marketing, reflected in our team, a mix of bright young web savvy professionals and mature, experienced China business experts.
We provide you with a very successful China Social Media Marketing solution from the very beginning, by providing you with a simple, efficient one step, one stop service that brings together the 3 most critical aspects of on line business under one central I Web System.
This saves you time, frustration and expense by making Digital marketing in China easier, safer, more time and cost effective. It also makes China E-Marketing easier for you to use and understand.
Our E-Marketing System involves 3 distinct but inseparable core services:
Web Design
Official Site, Mini Site, [campaign site] SNS Pages.
SEO, SEM,[which maybe similar to CPC in China]
Internet Hosting
I-WOM Operation
SNS, [Esp Weibo, Renren and LBS]
BBS
Blogs
I-WOM Monitoring
E-Campaign Planning and Management [interactive marketing]
E-Marketing China Solutions
App Design
App Advertising
A successful E-marketing campaign stems from the very start, a good website.
Seems logical but many people over look the fact that the design of their site is important to their rank, their search results and whether or not visitors stay long enough to become engaged, not to mention if your message is what they want to hear. This becomes even more important when setting up a Social Network site, it has to load quickly, it has to be interactive, it needs to entertain, inform and hold visitors attention.
I remember when my parents were selling a house, there were many competing agents one was an older woman, her "sales technique" was to simply bring a few partially cooked bread rolls and a coffee perk. When you entered the house the aroma of fresh baked bread and coffee was a powerful marketing tool. It was she who sold the house
You will recall we mentioned that power has shifted to the customer and the ease of disconnectment.
So we begin with web design in consultation with you, not a template, something designed to fit your needs, your product and your budget and your future growth.
Write effective, compelling and engaging copy, in perfect Chinese of course!
Optimise your site for search engine friendliness.
We start at the very beginning, listening to your ideas, understanding your business and your clients and design a website according to your needs and budget, design, not a template. But website design is more than just coming up with a pretty page. It is your silent salesperson, well, not so silent if you want sound and video. We will work along side you to write your "copy" to make it an effective and engaging experience, in perfect Chinese of course!
There are a couple of ways [at least] to go about decorating a house [stay with me, it becomes clear].
You can lay the carpet, arrange the furniture, fix the light fittings, hang the art work and curtains, then spray paint the walls... or you can design your site for SEO from the very first step.
Lets step on a few feet here.
SEO is not some magical, mystical, hocus pocus sold at high cost from the back of a covered wagon that mysterious disappears over night.
It is not a magic wand that you wave over a website after it is finished, it is not jamming the meta tags or copy with useless, irrelevant key words.
SEO is an holistic approach and is [or should be] involved at every step of the web design, reflected in the initial page design, coding and equally important, the copy, or what it is you are writing. It is a combination of what search engines and humans read.
Trying to work backwards and "cheat" the search engines is self defeating in the long run, especially as search engines regularly change their algorithms
Given experience, software and time you can do it yourself, but most business owners do not have time to invest in learning and experimenting.
SEO is over hyped, in our opinion, it is a mix of science and art, of hard gained experience and software, and, it is important, if done right by someone who knows their craft. It is because there are so many charlatans, quacks and rip off artists out in SEO land that we decided to bring this into an realm of respectability and make it part of our overall service.
Search Engine Marketing [SEM] maybe peculiar to China and the Baidu search engine, the most popular in China without question. As we explained in Challenges Baidu has its own algorithms and although moving closer to Google, rankings are most often "bought". This is complex and requires knowledge of Baidu's system and Chinese language to be done well.
Your site has to be seen, it needs to load quickly and easy to change, related to design and hosting. Hosting is one of those critical things in life where "you get what you pay for."
While cheap hosting looks good, on paper,it might end costing you in business.
There is no need to pay for what you don't need, we will work out a hosting plan that suits you... not the other guy. Of course as you grow, we can change it.
Our research shows that many foreign companies in China elect to host with internationally known companies or in their home country. Given certain conditions regarding the Internet in China and language difficulties, we understand this, it makes a lot of sense, we began this way.
There is also a proven believe that shows sites hosted in the country of their target audience perform faster, at least in that country.
A dilemma?
We solved the issue by installing our own servers in China and partnering with a UK based technology company who already have servers in US and other global locations.
This gives us the same advantages of China hosting, increasing speed by cutting down the "hops," but retains the advantages of "out of China" hosting with the UK arm managing our servers. Our partners international server reach means your clients in other countries do not experience any long delays.
This is not a "new" idea, we admit, many technology companies sell the same thing, but closer inspection shows they usually only perform 1, maybe 2 of the services, they are agents for others.
This raises several issues which become critical for a Social media campaign.
A problem we encounter is that often there are issues with the DNS, the copy, the site structure, coding, data base, or sever which are impacting to give visitors a less than rewarding experience.
It may mean you have to talk to many different people to find the root cause, most of whom will try to shift the blame, if you can still find them. We then need to work with our clients designer, or hosting company or even sometimes a separate SEO "expert" to try to resolve the issue.
Apart from the obvious challenges of having 3 or 4 or more different companies involved there are also issues of degrees of cooperation, degrees of commitment, degrees of information sharing, degrees of willingness to accept a problem, and loss of data from staff turn over.
It may mean we can not evaluate your results accurately until the other issues are settled which delays progress, and an SNS campaign is time critical.
This is extremely frustrating when developing a Social Network campaign, for you, for us and for your visitor.
Remember what we said about the power shift and ease with which fans will leave you?
We tried acting as agents for various companies, but the problems of commitment, continuity, professionalism were a barrier to the standards of service and excellence we strife for.
Our solution is to provide the entire critical services ourselves via an association of expert professionals whose skills and expertise dovetail into one seamless operation, much the same as a legal partnership or health centre.
Instead of having to explain yourself numerous times to several different companies, who may or may not understand you fully, you tell us once, in English, [or German, Russian or Japanese]and we take it from there.
We run seeds to test the market, teasers to build interest and excitement and deliver informative data so you know what is happening, and what will happen in real time.
It allows you to fine tune your product or any one of your marketing mix components to what the customers wants, because they have told you.
Active Digital takes your campaign to Weibo,[Twitter] or Renren [Facebook] or Baidu [Google Search] in a language and cultural mind set your customers can understand and presents it to you in the language you understand, making it as simple as if you were using Facebook or Twitter.
Marketing is about meeting peoples needs, Active Digital will help you understand and define those needs more clearly so you can meet them precisely. Just as with any traditional marketing plan, we will sit down with you and discuss your needs and aims in China. Then we will prepare a suggested on line events plan.
When you are happy we will then take full control of the orchestration and management providing you with regular feedback reports.
We know that many business do not have time to devote to an on-line marketing campaign, and E-marketing IS time intensive. Apart form the planning on line events for you, we also monitor the results and adjust your campaign so it is always targeted. In the early stages this may happen several time an hour. We will tabulate the results and present it to you in an easy to read and understand format in your own language so you are always aware of progress of your China E-Marketing campaign.
The digital revolution has brought a demand for more and more "entertainment", your fans demand to be entertained, they don't just want to be talked to, they are smart enough to see through that.
By designing application to be added to your site, you give your fans another interest, either by way of a game, or information. The idea is not new in marketing, some countries used to print puzzles, games or "useless information" on the back of their breakfast cereal boxes, it has just been brought into the 22nd century!
Every time the user activates their device your app shows on their desk top, so your name is again, back with them.
We can secure advertising from providers of complimentary products to run on your apps which earns you commission, or we can place your ads on others APP which gives your brand even greater exposure. Both examples are very similar in concept to Googles' Adwords [CPC] and Ad Sense. [PPC]
As well as pre launch activities, WP Research will also provide post promotion feedback on the effectiveness on your advertising, what worked, what didn't, highlighting areas that need to be improved.
Our market research and analysis will give you valuable insight into the China market, our experience and in depth local knowledge it will give you a competitive edge saving costly time in mistakes and experimentation.
We will provide you with accurate, current, real time data on what potential customers are thinking, what they want and what they think or feel about your brand, why do they chose it, or another.
You can gain advanced detail of competitor activities, how potential clients see them, their strengths and weakness allowing you enhance your product and exploit their weaknesses before market entry.
At some time most foreign enterprises in China are prone to crises, during damage control you need to know the who's, where's and extent in order to formulate an effective damage control response. WP research provides you with this.
In China where politics is intertwined with business, you need to know current Government polices, how stable these are and how, or even if, they are applied or interpreted in certain regions. This aspect of research is closely related to China PR.
As a multinational studio WPBeijing will provide data in; English, Chinese, German, Russian and Japanese.
We also know to be effective Social Media Marketing MUST be continuous, it must reflect your true goals and service and most importantly, it MUST reflect what your "fans or followers" want.
Once we understand your needs and your business, Active Digital will design an effective plan and orchestrate and mange a Social Media campaign, building a fan base around your product by targeting their exact needs.
Summary
Active Digital: a total, scientific approach to today's E Marketing, professional experts in China Social Media analysis and manipulation.
As "Search Engines" become clever and their search results procedure changes, businesses have to think more carefully about their web sites, a simple template, flash or site with info copied from an other source, irrelevant "copy" is going to end up working against them.
Now, if you have been following us this far, a wise business person will be starting to realise that to be really effective, in terms of time, money and results you have to begin with a well designed and WRITTEN site, expert SEO and reliable, fast hosting BEFORE you start to think about building a fan base.
In short, as we said, today's consumers, especially in China are smart, they can smell a cheat or scam, live as busy lives as you and don't have time to wait for your site to load, which does not meet their needs. There is plenty of competition that will give them what they want.
All this adds pressure on the already limited resources of many SME's as they have to shop around in different sectors, running the risk of being cheated and the possibility that with so many separate entities involved the end result may not be as they hoped, the more people involved, the more confusion, the higher the risk of misunderstanding, mis-information and disappointment.
With Digital Marketing and Social Media now the default marketing tool in China it becomes more important than ever to look at any Social Media campaign or site from a wider, more holistic perspective than just "tweeting."
From web design to search engine results to hosting to on line Social Media marketing we will work alongside you to ensure that what you want is what you get in a clear, honest, cost effective professional manner.
Active Digital provides clients an efficient, cost effective, mission critical solutions to their China Digital marketing, a viable option for small to medium overseas companies who know they need to effectively use the Chinese Social Media and On-line marketing channels to compete.
When may we begin helping build your China business?