If you are not using Digital marketing, especially Social Media, China's hottest marketing tool, you are missing out on a large share of the market. Chinese Social Media sites; Weibo, Renren, have thrust China marketing light years ahead to the point where Weibo is now China's default on line marketing tool.
China Social Media Differences |
China Social Media Development |
China Social Media Advantages
China Social Media Challenges |
Why use Digital Marketing in China? |
Active Digital Services
"The number of internet users in China has surged past 500 million as millions of new web surfers go online using mobile phones and tablet computers, an industry group reported Monday.
The number of mainland Internet users rose to 513 million in December, up 12 percent from a year earlier, the government-sanctioned China Internet Network Information Center said. Among them, the number who go online using hand held devices rose 17.5 percent over a year earlier to 356 million."[source: AP]
500 million sounds a lot, but it is still difficult to grasp.
This crude chart shows the 2010 population of selected countries as against the number of on line users in China at end of 2011.
